In the old days (read late last year), Upton’s Naturals Bacon was all we had. Quorn bacon, of course, still includes milk and egg – and it’s basically liquid mould. Then, steadily, I started stumbling across vegan supermarket gold like Sgaia’s Vegan Meats and all-star high roller THIS Isn’t Bacon. Now, supermarkets like Waitrose are doing it themselves. And they’re doing it damn well.
Until recently – other than the Full Nelson’s crispy in-house tofu bacon – THIS Isn’t Bacon was my favourite meat-free alternative. But I think Waitrose has just edged it. Because everything about their own-brand “smoky streaky slices” is perfect. The taste. The texture. The smell. Even the thickness is on point.
Waitrose’s streaky slices, you see, are thinner than THIS Isn’t Bacon. So they’re more bacon-like and easier to crisp up. In fact, the texture’s the perfect middle ground between thinner, more cardboard-like Upton’s Naturals Bacon slices and thicker, more salmon-like THIS Isn’t Bacon rashers. They’re juicy, but they ain’t chunky. They’re also wheat and pea-protein based, and soy free.
The smoky flavour’s exactly what you’re looking for as well – thanks to maple syrup and smoked paprika. And when you cook them up the kitchen smells like a late, hungover Sunday morning. So far, this is the best, most legit, vegan supermarket bacon alternative I’ve had. And you know what, maybe the future’s looking good for pigs after all.