WAITROSE VEGAN SUSHI – PLANT-BASED SUPERMARKET SUSHI GETS INTERESTING. FINALLY

waitrose plant-based vegan sushi
Hi, Pathetically

Until now, vegan supermarket sushi’s always been a bit of a grey area. Sure, there have always been vegetarian options. But the ingredients were never clear and you still had to worry about things like stock, sauces, flakes, egg and dairy. And besides, until very recently, vegetarian supermarket sushi just meant cucumber and avocado wrapped in rice and seaweed – probably covered in fish flakes.

Lately, sushi joints like YO! Sushi and itsu have gone all out, dressing vegan sushi up in tasty plant-based ingredients like tofu pouches, umeboshi plums and vegan mayo. And now, finally, Waitrose and Taiko Foods have elevated the vegan supermarket sushi game to the same lofty, taste bud-tingling heights.

The one I found, that’s worth writing on the homepage about, is Taiko Foods’ yasai (vegetable) sushi box. And it includes two Inari nigiri tofu pouches, two shiitake mushroom and mixed pepper rolls, two pickled carrot, red pepper & mooli rolls, and two cucumber hosomaki rolls.

At first, I found “fishy” tasting sushi unsettling and weird. I would triple check the ingredients. On the packs and online. But once you’ve got the all clear – and you know the flavour’s coming from the seaweed – uneasiness gives way to deliciousness. And before you know it, it’s all gone and you want more.

BEYOND MEAT’S BEYOND SAUSAGE – BEAT ON THE BRAT. PLANT-BASED DREAMS DO COME TRUE

beyond meat beyond sausage
Hi, Pathetically

I remember when Beyond Meat and Impossible Burgers were far-off Instagram fantasy posts by U.S. vegan celebs. They seemed unreal. Like “liquid smoke” and Field Roast sausages. Nice, in theory. But too fantastical to ever imagine cooking at home. Then I remembered it’s 2019. And plant-based dreams do come true. Every week.

Recently, Tesco beefed up its vegan meat options BIG time. Adding new plant-based sections in superstores across the country. And two of the stars of the show are chilled (not frozen) Beyond Burger patties and the, until very recently, fabled Beyond Sausage.

A couple weeks ago, Lewis Hamilton’s new restaurant, Neat Burger, became the first vegan burger joint in the U.K. to add Beyond Sausage to the menu. Halo Burger soon followed. And now here we are. Beyond Sausage. In Tescos. In my kitchen. Ready to go.

Until now, finding convincing plant-based sausage alternatives has been hit or miss. And mostly miss. Sainsbury’s has a good mushroom-based chorizo option. Heck’s Bollywood Bangers are tasty, but very plant-based. Fry’s Smoked Hot Dogs are decent, when dressed properly. And that’s about it, really. Tofurky? No worky.

The Beyond Sausage, on the other hand, is a proper game changer. It tastes just like the real thing. Not a strip of spiced cauliflower and pulses, or a chorizo-flavoured shroomdog. When I tried Neat Burger’s Neat Sausage I literally could not believe it. The Beyond Sausage tastes like an actual grilled beef sausage. Like South African boerewors.

The first time I cooked them at home I kept things simple. Rolls. Mustard. Ketchup. Fried onions. But the second time I went all out. I made a caramelised onion and balsamic vinegar gravy. A creamy potato root mash. And grilled the sausages like bangers. It was incredible. A new permanent addition to my weekly cooking rota.

BEN & JERRY’S CHOCOLATE FUDGE BROWNIE NON-DAIRY ICE CREAM – MAKING VEGANISM RADICAL AGAIN

Hi, Pathetically

“Make veganism radical again.” That’s what a friend of mine posted on Instagram. Followed by a photo of him sitting, smugly, in a hip vegan restaurant, eating a gourmet, plant-based hotdog with some hip vegan buddies. All good. What is making veganism radical again, however, is Ben & Jerry’s new range of non-dairy ice creams.

Netflix and chill – with a frozen tub of Ben & Jerry’s, of course – had become a thing of the past. An old indulgence I’d all but forgotten. A dream I’d just about relinquished. That was, until I spotted a tub of Ben & Jerry’s Chocolate Fudge Brownie Non-Dairy Ice Cream in my local ASDA. Radical.

I know I say this a lot but I really could not believe my luck. To me, the non-dairy version of the classic Ben & Jerry’s flavour tastes even better than the real thing. There’s just something about it. The flavours are richer. The chocolate’s more decadent. And the ice cream’s even more luxurious. Somehow, it tastes more small batch. More-carefully put together. Like Ben and Jerry actually have something to prove again. It’s irresistible.

I’ve tried the vegan Peanut Butter & Cookies vanilla ice cream option as well. And it’s just as good as its non-dairy counterparts. But if you’re anything like me, It’s Always Sunny In Philadelphia is way more enjoyable with a tub of chocolate, fudge and brownie-based ice cream and a big spoon. Now I’m on the lookout for the latest addition to the vegan range, the gorgeous-sounding caramel number, Cookies On Cookie Dough. Remember vegan kids; don’t give up on your plant-based dreams.

WHAT THE PITTA! VEGAN DONER – DONER KEBAB, OH HOW I’VE MISSED YOU

what the pitta vegan doner kebab
Hi, Pathetically

Man, I used to LOVE döner kebabs and lamb shawarmas on a big night out. Not the ones that look like a compressed elephant’s leg. Proper ones. Like Woody Grill, Camden or Beirut Canteen, New Cross. Don’t get me wrong. I don’t crave them. AT all! But imagine if you could recreate the experience, without killing any baby sheep or torturing cows. Cue magical, plant-based döner kebab (and tzatziki and baklava) pioneers What the Pitta!. Who show us, yet again, that anything’s possible.

The first time I tried one I couldn’t believe it. Before I ordered, I kept asking the cashier, “Is the tzatziki vegan?” “Yes.” “Garlic sauce?” “Yes.” “Chilli sauce?” “Yes.” “Baklava?” “Mate, it’s all vegan. What do you want?”

The spiced soya “meat” is incredible. The texture’s mind-bendingly convincing. Somehow, it even has that same tasty, chargrilled lamb edge you’d expect from a great döner kebab. The salad options are perfect too. Diverse, colourful and delicious. The wraps are all fresh and made in-store. The hummus and chilli sauce get the flavour party started. And the soya-yoghurt tzatziki completes the dream. I’m in doner kebab heaven – without any dead animals.

What the Pitta started out at The Pump in Shoreditch in 2016. Now they’re in Shoreditch, Croydon, Camden and Brighton. The Boxpark, Shoreditch store’s like a shining vegan oasis, or meat-free sanctuary, surrounded by some of the fleshiest restaurants in London – its neighbour, Salt Shed, smells more like a butchery than a fast food restaurant. Encouragingly, though, What the Pitta!’s always packed. But that’s not surprising. I can’t recommend the place enough. If you still think vegans eat salad, hummus and chickpeas, wrap your lips around a What the Pitta! vegan döner. You won’t believe until you try.

WAITROSE VEGAN PLOUGHMAN’S – CLASSIC CHEESY FARMERS’ LUNCH GOES DAIRY (AND BEER) FREE

Hi, Pathetically

As an on-the-go vegan I’m always on the lookout for interesting new sandwich options. Creativity is key. Some companies, however, clearly don’t have a single decision-making vegan employee. Sainsbury’s plant-based sandwiches, for example, are an absolute joke. M&S’ Plant Kitchen range is all flash, plastic and no substance. Even Pret thinks a dry Falafel, Avo and Chipotle Flatbread will pacify the vegans.

Interestingly, Boots has emerged as an unexpected lead innovator in the world of on-the-go veganing, offering imaginative, chickpea-free sandwich options like the Pea & Mint Fritter, the Vegan All Day Breakfast and the Louisiana Style Cajun Fritter.

Waitrose, of course, has also come to the vegan party. There just aren’t any on my regular beat. But whenever I’m in one, especially one of the larger stores, my eyes light up like a carnist at a barbecue. Or like me when I spot a Good-to-Go Vegan Ploughman’s in Waitrose, Westfield Stratford.

I always used to enjoy a ploughman’s. Weird name, I know. Apparently it dates back to 14th century cheese, bread and beer-based farmers’ lunches. But in 2019, a good ploughman’s also includes pickle and tomatoes. Anti-dryness, sandwich-flavour-boosters. Because let’s face it, we’re not all washing them down with cheeky lunch pints at the local watering hole. Or in a field with a bottle of homebrew.

The thing that annoys me most about dull, dreary vegan sandwiches is – in this case – all it took to create an interesting, delicious, plant-based alternative was to swap cheddar for a slice of dairy free cheese. The rest’s exactly the same. It’s that simple. It’s that inclusive, familiar and normal. Flavours I know and love. And instead of battling my way through a dull, dry, tomatoey falafel sandwich I bought just because it was all I could find, I actually enjoyed my lunch on the go.

NOMO VEGAN CHOCOLATE – DAIRY-FREE SUPERMARKET CHOCOLATE FINALLY GETS CREAMY (AND DREAMY)

Hi, Pathetically

The shelves of my local ASDA seem to be going through a lowkey vegan renaissance at the moment. And it’s pretty exciting. First there was Kings Veggie Jerky. Then Jealous Sweets. And now I’ve spotted NOMO vegan chocolate. Truth is, it’s getting easier and easier to be vegan every day.

Generally, vegan supermarket chocolate options include Cadbury’s Bournville and whatever’s in the Free From aisle. And if you’re looking for something creamy, forget about it. It’s dark. It’s soy-based. And it’s average. If you want something dreamy you need to go to Holland & Barrett and pick up a bar (or two) of Vego Whole Hazelnut. Well, vegan friends. No more.

NOMO, or No Missing Out, vegan chocolate is made by U.K. confectioner Kinnerton. And it’s the real thing. Creamy. High-quality. And soy-free. Except the dark chocolate option. But that’s not what we’re after, right? We want soft, velvety and luxurious. And that’s exactly what NOMO brings to the table. Or bus. Or park bench. Or pavement.

So far I’ve tried the Creamy Choc bar, which reminds me of a Beacon Inside Story Delectable Truffle – it’s that creamy. And I’ve had the Caramel and Sea Salt option, which is my favourite, and reminds me of a more artisanal-tasting, less-saccharine Cadbury’s Dairy Milk Caramel.

You hear (and see) the words “game changer” thrown around so often they’ve lost all meaning. But if you’re vegan, and you’ve got a sweet tooth, and you’re tired of the boring, bland, dark chocolate options in your local Free From aisle, look out for NOMO vegan chocolate. It’s a game changer.