ASDA FLATBREAD VEGAN VEGGIE FEAST – TASTY CHILLED PIZZA, WITH CHEESE (AND NO FALAFEL)

asda flatbread vegan pizza
Hi, Pathetically

When you step back and think about it, the (very recent) increase in convenient, supermarket vegan options is actually pretty staggering. When I went vegan, not that long ago, frozen pizzas were cheeseless, and came with toppings like falafel, onion and artichoke. Chilled? Forget about it.

But times have changed. Again and again. And interestingly, Asda seems to be going through a kind of low-key vegan awakening, in terms of expanding its range. There’s a new line of meat-free frozen nuggets. Frozen popcorn “chicken.” Meat-free burger patties. And this exciting new chilled vegan flatbread pizza.

First of all. The shape. It’s ridiculous. Did anyone at Asda even try slicing one of these things with a pizza cutter before they okayed its production? Reinventing pizza is fine. Go right ahead. But why fuck with the shape? Come on. Charge 20p more and make the damn thing round, right?

Redeemingly, the pizza tastes great. It’s a good-quality, cheap, ready made snack. The tomato sauce is rich. The vegan mozzarella’s perfectly cheesy. The stonebaked base is thin and crispy. And the mixed grilled peppers and garlic mushrooms are subtle and complimentary. I’ll definitely buy it again. And no doubt complain about the shape. Again.