To be honest, I wasn’t expecting much from my Just Love Vegan Chocolate Cake. I saw someone post about it on Instagram. That they’d found it in Asda and it was tasty. And convenient baked goods are still very much a niche market in the vegan world. So I looked for it and found it in my local and here we are.
I was just after a bit of dry supermarket cake, really, to eat with my coffee. But the Just Love Food Company totally exceeded expectations. Because unlike every other cheap supermarket cake in the universe, this one’s moist. It’s like supermarket cake. Only well made. Nothing fancy. It justs tastes like whoever created it was anxious not to disappoint.
There are no dry wedges to endure until you get to the ultimately lacklustre frosting at the end. Instead, every bite’s as delicious as the next. The chocolate sponge is fluffy and rich. The chocolate frosting is generous and decadent. And the “lustered” dark chocolate drops are a 2019 one-up on the supermarket cake sprinkles I grew up eating.
Fuck falafel. Fuck artichoke. Fuck onion. Sometimes you just want a frozen pizza with some cheese on it. Something easy, that you can stick in the oven at the end of a long day. That doesn’t taste like feet. And so far, Kirsty’s Classic Margherita is the best frozen vegan-friendly supermarket pizza I’ve stumbled across.
Kirsty’s was started by “Lancashire mum” – and 2010 Dragon’s Den contestant – Kirsty Henshaw. Inspired by her son’s allergies and intolerances, Kirsty decided to start her own “healthy” free-from chilled and frozen food empire. But so far, I’ve only found her pizza in a few big Tescos. In the frozen vegetarian / vegan sections.
To be honest, it’s a good frozen pizza. Period. Tasty. Simple. To the point. And for a vegan pizza, it really doesn’t feel like anything’s missing on the classic, gooey margherita front. The base is thin and crispy. The tomato sauce is rich and tasty. And the cheese alternative is sticky and way more cowabunga than your average supermarket “free from” bullshit.
Looking at the list of ingredients, you’re not quite sure what to make of it. But then again. It’s a frozen pizza. It’s not organic kombucha. And ultimately, if you’re looking for Netflix and chilled, Kirsty’s delivers. Well, Tesco does. But seriously, go pick one up yourself.