ASDA FLATBREAD VEGAN VEGGIE FEAST – TASTY CHILLED PIZZA, WITH CHEESE (AND NO FALAFEL)

asda flatbread vegan pizza
Hi, Pathetically

When you step back and think about it, the (very recent) increase in convenient, supermarket vegan options is actually pretty staggering. When I went vegan, not that long ago, frozen pizzas were cheeseless, and came with toppings like falafel, onion and artichoke. Chilled? Forget about it.

But times have changed. Again and again. And interestingly, Asda seems to be going through a kind of low-key vegan awakening, in terms of expanding its range. There’s a new line of meat-free frozen nuggets. Frozen popcorn “chicken.” Meat-free burger patties. And this exciting new chilled vegan flatbread pizza.

First of all. The shape. It’s ridiculous. Did anyone at Asda even try slicing one of these things with a pizza cutter before they okayed its production? Reinventing pizza is fine. Go right ahead. But why fuck with the shape? Come on. Charge 20p more and make the damn thing round, right?

Redeemingly, the pizza tastes great. It’s a good-quality, cheap, ready made snack. The tomato sauce is rich. The vegan mozzarella’s perfectly cheesy. The stonebaked base is thin and crispy. And the mixed grilled peppers and garlic mushrooms are subtle and complimentary. I’ll definitely buy it again. And no doubt complain about the shape. Again.

PUREZZA – PLANT PIONEERS REINVENT PIZZA

Purezza / Instagram

The rapidly evolving world of vegan pizza is a gamut of good, bad and fugly. Some pizza makers think all you have to do to is remove the cheese and throw in a bunch of random roasted vegetables. Or falafel.

But luckily, times are a-changin’. Fast. And Camden and Brighton-based Purezza is one of the most-exciting new-age pioneers leading the plant-based pizza revolution.

Purezza’s mission is simple; to make their plant-based food superior to similar non-vegan alternatives. To do this, head chef Filippo Rosato spent more than two years in his “lab,” working with Italian brown rice to create cheese “tastier than traditional mozzarella.”

Ridiculous, right? Bet it didn’t seem so ridiculous in 2018, when Rosato’s Parmigiana Party creation (red tomato base, smoked mozzarella, aubergine parmigiana, crumbled soya sausage and a dusting of nutritional yeast) won National Pizza of the Year at the National Pizza Awards.

On top of its signature mozzarella, the multi-award winning, all-vegan Italian restaurant also offers raw cashew, ricotta style and creamy coconut cheese. And apparently, they all take ages to make.

We got to the Camden branch of Purezza late after a gig. Ten minutes before closing. So my bandmate Daryn and I quickly ordered a sourdough Parmigiana Party to share and sat down. Needless to say. This panicked decision is one of the biggest regrets of my life.

Because, believe me when I tell you that the fabled Parmigiana Party literally melts in your mouth. Even now, I’m salivating just thinking about it. The textures. The flavours. How they complement each other perfectly, blending into one gooey, heavenly, Neapolitan-style bite after another. Until it’s all gone. Way too fast. And the shop’s closed. And you have to go home. And you live miles away in south east London. And you wish you could go back in time, order one each, some Courgetti Spaghetti and a Cheesesteak Calzone.

Disappointment at my own lack of foresight aside, Purezza more than lived up to the hype. In fact, the Parmigiana Party blew my mind. The crumbly, ‘nduja-like texture of the sausage. The fluffy, freshly singed crust. The rich, cheese-soaked centre. I’d go so far as to say it’s the best pizza I’ve ever tasted and I can’t wait to go back and try them all. According to Daryn, who’s pescaterian – for transparency’s sake – it was as good as the pizzas he had at Strarita and Sorbillo in Naples.

Excitingly, for vegan pizza’s improved credibility’s sake, Purezza is competing in the 2019 World Pizza Championships in Parma, Italy from April 9-11. They’ll take on more than 6,500 pizzerias from all over the world. Aiming to showcase that “not only can [vegan pizza] be done, but that it can be done really, really well.” Damn, I hope they win…

Address: 43 Parkway, Camden Town, London NW1 7PN