THE BEYOND MEAT BEYOND BURGER – BEYOND FAST FOOD. BEYOND TAKEAWAY. IN YOUR KITCHEN

Hi, Pathetically

I remember when Beyond Meat first launched the Beyond Burger in the U.K. Before mega-chains like Honest Burgers, Byron and BrewDog were serving them on tap the patties were meant to be available at Tesco stores across London. I looked for them. A lot. Months apart. At several jumbo stores. But I never found any*.

So Beyond Burgers became a novelty. A mysterious treat I enjoyed at dreamy joints like Halo Burger, Vurger and Co., and most recently, Neat Burger. Until I found a pack of two in Whole Foods, Piccadilly Circus’ frozen vegetarian section and kicked down that vegan fourth wall, with added Follow Your Heart Pepper Jack cheese slices and SGAIA’S Streaky Mheat Rashers. Burger night would never be the same again.

I couldn’t believe it. In my own kitchen. The packaging looked so unassuming. Like I’d bought any old Vivera, Linda McCartney, supermarket brand “soy protein” burgers. Not Beyond Burgers. Not the real, “bleeding-vegan” deal.

“Made from plants. Soy free. Gluten free.” So what is it? Pea protein, expeller-pressed canola oil and refined coconut oil. Mostly. Plus “two percent” or less experimental vegan science like bamboo cellulose, vegetable glycerine and methylcellulose (and a bunch of extracts, acids and other things you’d probably rather not know too much about).

Still, in moderation, Beyond Burgers are meant to be healthier than processed beef. And of course, ethically and environmentally there’s no comparison. If meat is murder (and it is), Beyond Meat is a life saver. Interestingly, although they’re processed, some nutritionists don’t even classify the patties as junk food. Either way, one thing I’ve never had is the vegan meat sweats.

Just like any regular beef burger, you have to know what you’re doing when it comes to cooking Beyond Burgers. You can’t just throw them on the pan, poke them around a bit and hope for the best. Just ask Honest Burgers. There’s an art to a good Beyond Burger.

Hi, Pathetically

As someone who liked his burgers medium to well-done, I like to cook my vegan burgers more or less the same. And even then, there’s an art. Between overcooking and drying it out and cooking it just right, so it’s not bloody but it’s still juicy and full of flavour. And let me tell you, I nailed it.

Just before serving I fried up my vegan rashers, laid my cheese slices on my patties under the grill and dressed my bun with lettuce, vegan mayo, sriracha mayo, ketchup, mustard and pickles. Then I popped the melted cheese-topped patties on the lettuce side of the buns, crossed two bacon strips over them and neatly positioned the sauce side of the bun on top. I was in vegan burger heaven. Not quite Halo Burger good. But way better than Honest Burgers. So a winning start, really…

* looks like the burgers are available from Tesco online. But who buys groceries online, right?

TASTE THE RAINBOW – BREWDOG’S COLOURFUL NEW VEGAN BURGER GOES ABOVE AND BEYOND

Hi, Pathetically

You know you’re witnessing the early stages of a full-blown vegan revolution when Brewdog’s hosting sold out beer and cheese pairing nights, with vegan cheese. The “fiercely independent” – albeit with its own private plane – craft beer chain even does 2-4-1 half-price veggie and vegan mains every Monday. And their jazzed up Born to Live burger might just be the best dressed Beyond Meat patty in town.

Recently, I tried Honest Burgers’ Beyond Meat Plant burger. But to be honest, I found it dry and uninspired. Emphasising just how important it is to put a Beyond Meat burger together with the same kind of love and consideration you would any other. You’ve got to know what you’re doing.

Even if you keep things simple, it’s all about the right complementary flavours. The right sauce. The best cheese. The right attention to detail. And a few signature moves to really make that burger sing. It can’t just be a forced-seeming afterthought, because enough people asked for a vegan option.

Enter the Born to Live burger. A crazy work of technicolour art featuring a juicy Beyond Meat patty, roasted red peppers, a creamy vegan chipotle slaw, vegan gouda and pickles, on a scarlet-red beetroot brioche bun that looks like it was baked by Willy Wonka.

The burger was originally launched in January, as an exciting new option for those dabbling in Veganuary. And it’s still on the menu now, almost five months later – at least, it is at Brewdog Tower Hill. It’s just been rebranded, and is now simply known as the Beyond Meat Burger. But trust me. It’s the real deal.

A Beyond Meat patty on a vegan junk food rainbow. The smoky, soft texture of roasted red pepper. The rich, gooey, perfectly melted vegan gouda. And the creamy, Mexican-style spicy chipotle slaw. I was skeptical of the gimmicky, OTT-seeming bun at first. Mainly because I’m not a big fan of beetroot. But, I’m happy to report, it’s sweet and fluffy and the beetroot taste is subtle to non-existent.

According to Brewdog the burger goes well with Punk IPAs. But honestly, who the hell drinks Punk IPAs at Brewdog. So I paired mine with Hazy Janes. Lots of Hazy Janes…

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