Since it launched, THIS’ range of plant-based chicken and bacon alternatives has wormed its way on to fast food menus across the U.K. From hot new recruit Chick ‘n’ Sours to Patty & Bun and Chilango. The times they are a-changed. And the best part is you can buy THIS Isn’t Bacon (and THIS Isn’t Chicken) and cook it at home.
These days new vegan options hit shelves faster than Lewis Hamilton. It wasn’t that long ago when THIS’ plant-based rashers first launched in Holland & Barrett stores countrywide, becoming the proverbial plant-based white whale. White kale? Now they’re everywhere.
Unlike other vegan bacon I’ve tried, there’s more to THIS Isn’t Bacon. It’s thicker. Juicier. More substantial. More “meat” like. In fact, in its raw state, it looks more like chunks of smoked salmon than bacon. But as soon as it hits the pan the nose remembers.
As always, I cook my plant-based meat a bit longer than the recommended dosage – in this case, three minutes. Seriously? What can you do in three minutes? I’m a crispy bacon, well-done kind of guy. And cooked properly, it tastes great. On pancakes. On toast. On its own. I’ve even gone all out and made my own THIS Isn’t Bacon Beyond Meat cheeseburgers.
Just like actual bacon, however, THIS Isn’t Bacon is not health food – unless you’re a pig. In fact, it’s 24% soy protein, 8% soy protein isolate and described as “ridiculously high in protein.” You know how crazy people go for protein…
Just like actual bacon, however, THIS Isn’t Bacon does possess magical hangover-curing powers. And nobody dies. So maybe this is bacon. How it’s supposed to be.
I miss East Asian food. Chinese. Japanese. Korean. It’s all good. I’m sure vegan options are out there. In fact, I know they are. I just haven’t dug deep enough. I used to enjoy Wagamama’s Japanese dishes. Especially the Kare Burosu ramen. But the elaborate plastic packaging their deliveries come in is completely out of hand. Then I remember Zing Zing has a “Green” wing in Elephant and Castle. And I reach for my phone.
Firecracker Cauliflower. Miso and Szechuan Aubergines. Mongolian Mushrooms. Black Bean Tofu… My mouth’s watering scrolling through the menu. The only downside is none of the mains come with noodles or rice. So I go for the Sweet Sesame Tofu for fancy. And the Vegan Chow Mein for filler.
When the food arrives, straight away I wish I’d ordered more fancy. The tofu looks and smells incredible. Wok-cooked with chilis, then glazed in a rich, sweet soy sauce and sprinkled with toasted sesame seeds. Visually arresting. Fragrant. Definitely the real deal.
I tip out half the chow mein and half the tofu. Using the sauce of the tofu to lubricate the dish. The sweet sesame sauce tastes amazing. Sweet. Rich. Bursting with flavour. And the tofu provides the perfect chew. Like the sweet chilli squid I used to order. Because in the end, all you’re really looking for is the right texture and that magical taste explosion. Nobody really craves dead animals.
The food disappears quick and I go in for round two. The chow mein is the perfect filler to stretch out the meal. Wok-tossed, stir-fried vermicelli rice noodles loaded with fresh vegetables and battered cauliflower. Straightforward. Simple. Delicious. Like fancy rice. A perfect accompaniment to the rich, sweet chili soy sauce and more decadent sesame tofu. I definitely zinged.