JUST LOVE VEGAN CHOCOLATE CAKE – SUPERMARKET CAKE DEFIES THE ODDS. IT’S MOIST

Hi, Pathetically

To be honest, I wasn’t expecting much from my Just Love Vegan Chocolate Cake. I saw someone post about it on Instagram. That they’d found it in Asda and it was tasty. And convenient baked goods are still very much a niche market in the vegan world. So I looked for it and found it in my local and here we are.

I was just after a bit of dry supermarket cake, really, to eat with my coffee. But the Just Love Food Company totally exceeded expectations. Because unlike every other cheap supermarket cake in the universe, this one’s moist. It’s like supermarket cake. Only well made. Nothing fancy. It justs tastes like whoever created it was anxious not to disappoint.

There are no dry wedges to endure until you get to the ultimately lacklustre frosting at the end. Instead, every bite’s as delicious as the next. The chocolate sponge is fluffy and rich. The chocolate frosting is generous and decadent. And the “lustered” dark chocolate drops are a 2019 one-up on the supermarket cake sprinkles I grew up eating.