No one I ask has ever heard of Oumph! It’s like some kind of hush-hush full-time vegan secret that just seemed to appear one day. First there was BBQ Pulled Oumph! Then came Oumph! Kebab Spiced. And now there’s a new Oumph! Burger, which I haven’t tried yet. So people are obviously buying the stuff.
The “meat” itself is pretty damn convincing – especially for frozen, pulled supermarket soya pieces. The taste and texture reminds me of What the Pitta’s amazing vegan kebab “meat.” Or at least a frozen, DIY version. But still… believe me, that’s high praise indeed.
I’ve tried both versions of the Swedish company’s pulled soya meat. In wraps with homemade hummus. On loaded rosemary fries with Garlic Aioli Vegenaise and sriracha. With roast potatoes. Rice. And roasted vegetables. And Oumph! never disappoints. It’s simple. It’s delicious. And it’s easy to dress up and enjoy.